… the most significant characteristics of the eighteenth century, especially in England. Writers and poets (such as Swift, Pope, Richardson) became the main public figures in the sharing of information, opinions and collective reflections. This … conveying the sense of a modern taste for sociable encounters. 3 2 . Harold A. Innis, The Bias of Communication, intr. Alexander J. Watson (Toronto Buffalo London: University of Toronto Press, 2007), p. 142. 3 . Sebastian Domsch and Mascha … proliferation of small editions and a change in format, due to the high cost of paper and the low cost of typesetting. Alexander Pope’s The Dunciad (1728-1743) was a refined attack on mediocre writers and cunning publishers, as McLuhan …