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Bath (and the reinvention of spa sociability) [ Cities / Politics & Society ] … is ‘to be known and to be seen.’ 22 . See Neil McKendrick, 'Introduction', in The Birth of a Consumer Society. The Commercialization of Eighteenth-Century England, ed. N. McKendrick, J. Brewer and J.H. Plumb (London: Europe … Codes | Fashion | Health | Leisure | Politeness | Ritual | Spa Encyclopedia