Patronage [ Politics & Society / Social interaction ]
… matter, the length and the format of the book he wanted to undertake – often large-scale enterprises like a multi-volume history or a collection of engravings that had high production costs – and then tried to find as many buyers … besides obtaining the book, was the inclusion of their names in a list of subscribers printed at the front of the volume. Due to the public nature of the list and the mutually supportive role of social association (both subscribers and …
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