… recruited by the publication of written accounts of experiments and observations, couched in the appropriate style, in books and periodical publications. As these practices were replicated in other locations during the eighteenth century, … rendered Objects of the Senses, and better understood in a Month or six Weeks, than in a Year’s close Application to books only.' 3 2 . Daily Courant, 9 December 1704, quoted in Jeffrey R. Wigelsworth, Selling Science in the Age of … and Shrewsbury, announcing his arrival in advance in newspaper advertisements and having subscriptions collected by a bookseller or publican. If customers appeared, he would give one or more courses, each of a dozen or so lectures, …